Eloquii #ModelThat
A brand launch for ELOQUII Plus-Size Fashion that challenged unconscious weight bias against women in the workplace, calling on them to model something a little more unexpected — crushing it in the workforce. #MODELTHAT amplified the conversation around the daily bias faced by the 68% of American women who are a size 14 or above. The brand invited women to share how they model their badass skills to create a positive impact, then showcased them in a 360 campaign.
Writer: Kelly Beck-Byrnes
Agency: Bullish, NY
CHANNELS: Launch Video, OOH, Social, In-Store Marketing, Print
Anthem script and Press
