European Wax Center #waxingforall
I collaborated with Strawberry Frog’s CEO Scott Goodson on this 360 campaign for European Wax Center. The brief was to get people in the door. Sadly for my husband, I was not one of them.
Writer/Art director: Kelly Beck-Byrnes
Agency: Strawberry Frog, NYC
CHANNELS: Launch TV, :60 & :30, Radio, OOH, Social, In-Store Marketing
These spots made their debut along with Fifty Shades of Grey in theaters across the country.
A holiday wax campaign that got a little press.
