https://kellyebeck.net kellyebeck.com Thu, 03 Apr 2025 16:49:43 +0000 https://kellyebeck.net en https://kellyebeck.net/Auntie-Anne-s Thu, 03 Apr 2025 16:49:43 +0000 kellyebeck.com https://kellyebeck.net/Auntie-Anne-s &nbsp; &nbsp; &nbsp; Auntie Anne’s PretzelsA stint at GoTo Food’s in-house creative agency led to a couple of fun social-first campaigns. Writer: Kelly Beck-Byrnes Art Director: Larry Clark1) To promote the luanch of Pepperoni Nuggets, branded taxis delivered nuggets in NYC via a stunt called Pretzelria.&nbsp;CHANNELS: Social, outdoor, In Store-Marketing, POS, Swag, Digital <img width="1441" height="654" width_o="1441" height_o="654" data-src="https://freight.cargo.site/t/original/i/c84a59b56f21ee66bf90e067f56d4db69e3b73ee89861d8c39cc74bcc8ad126c/Screenshot-2025-07-12-at-2.35.27PM.png" data-mid="235733372" border="0" src="https://freight.cargo.site/w/1000/i/c84a59b56f21ee66bf90e067f56d4db69e3b73ee89861d8c39cc74bcc8ad126c/Screenshot-2025-07-12-at-2.35.27PM.png" /> Click thru to see live on IG &nbsp;&nbsp;<img width="939" height="603" width_o="939" height_o="603" data-src="https://freight.cargo.site/t/original/i/fc79c40b3195fb082a065bfe8e2c26867e6cedbcb047f696adb9d87959823b75/Screenshot-2025-07-07-at-1.49.38PM.png" data-mid="235509883" border="0" src="https://freight.cargo.site/w/939/i/fc79c40b3195fb082a065bfe8e2c26867e6cedbcb047f696adb9d87959823b75/Screenshot-2025-07-07-at-1.49.38PM.png" /> <img width="893" height="634" width_o="893" height_o="634" data-src="https://freight.cargo.site/t/original/i/386df1507f9e54b3f924e0d53336135071d6c078e749db86ba29fd91df21861a/Screenshot-2025-07-12-at-2.32.45PM.png" data-mid="235733364" border="0" src="https://freight.cargo.site/w/893/i/386df1507f9e54b3f924e0d53336135071d6c078e749db86ba29fd91df21861a/Screenshot-2025-07-12-at-2.32.45PM.png" /> &nbsp;&nbsp; <img width="681" height="608" width_o="681" height_o="608" data-src="https://freight.cargo.site/t/original/i/95f58a2f3e9479d181c6fa8c5348cbcda479b02701972a3fd9b5ed9a2f22f41b/Screenshot-2025-07-07-at-1.05.38PM.png" data-mid="235508088" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/681/i/95f58a2f3e9479d181c6fa8c5348cbcda479b02701972a3fd9b5ed9a2f22f41b/Screenshot-2025-07-07-at-1.05.38PM.png" /> <img width="686" height="610" width_o="686" height_o="610" data-src="https://freight.cargo.site/t/original/i/0fbb9eb89a3d2f4ae85612257a62df47b74bdef39f85e5119859869638a2a489/Screenshot-2025-07-07-at-1.04.12PM.png" data-mid="235508079" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/686/i/0fbb9eb89a3d2f4ae85612257a62df47b74bdef39f85e5119859869638a2a489/Screenshot-2025-07-07-at-1.04.12PM.png" /> &nbsp; &nbsp; <img width="471" height="842" width_o="471" height_o="842" data-src="https://freight.cargo.site/t/original/i/ec340e140e0a1c4307bf078e9550a11984624abdc3b97e00c362c92d471d74f4/Screenshot-2025-06-30-at-12.00.48PM.png" data-mid="235228654" border="0" src="https://freight.cargo.site/w/471/i/ec340e140e0a1c4307bf078e9550a11984624abdc3b97e00c362c92d471d74f4/Screenshot-2025-06-30-at-12.00.48PM.png" /> <img width="604" height="842" width_o="604" height_o="842" data-src="https://freight.cargo.site/t/original/i/03064e9ed656b13ccdf499646ca0a282345ee67e889445a2a2c461249d669f28/Screenshot-2025-06-30-at-12.01.27PM.png" data-mid="235228686" border="0" src="https://freight.cargo.site/w/604/i/03064e9ed656b13ccdf499646ca0a282345ee67e889445a2a2c461249d669f28/Screenshot-2025-06-30-at-12.01.27PM.png" /> &nbsp; <img width="1048" height="789" width_o="1048" height_o="789" data-src="https://freight.cargo.site/t/original/i/f0780260f6d7c7beb7bc975cc5aa9a2ed01e0c12b5b555c948b83e7cfbc9a7e6/Screenshot-2025-06-30-at-12.01.53PM.png" data-mid="235228695" border="0" src="https://freight.cargo.site/w/1000/i/f0780260f6d7c7beb7bc975cc5aa9a2ed01e0c12b5b555c948b83e7cfbc9a7e6/Screenshot-2025-06-30-at-12.01.53PM.png" /> <img width="475" height="841" width_o="475" height_o="841" data-src="https://freight.cargo.site/t/original/i/15fcf85e8960e1f7c99922a4b6cea70db8f6831910b18486bd378e0db5c38a13/Screenshot-2025-06-30-at-12.02.09PM.png" data-mid="235228698" border="0" src="https://freight.cargo.site/w/475/i/15fcf85e8960e1f7c99922a4b6cea70db8f6831910b18486bd378e0db5c38a13/Screenshot-2025-06-30-at-12.02.09PM.png" /> <img width="1548" height="448" width_o="1548" height_o="448" data-src="https://freight.cargo.site/t/original/i/e0e3818e2241dac20038103da35664ae4d7d05b411732939a5fbe62eaa8cea55/Screenshot-2025-07-07-at-1.54.02PM.png" data-mid="235509930" border="0" src="https://freight.cargo.site/w/1000/i/e0e3818e2241dac20038103da35664ae4d7d05b411732939a5fbe62eaa8cea55/Screenshot-2025-07-07-at-1.54.02PM.png" /> &nbsp; &nbsp; <img width="949" height="460" width_o="949" height_o="460" data-src="https://freight.cargo.site/t/original/i/7924b11a7762e7c28b5cd9bf0880e3fdeac9aac54aae09fc4c6e77d3229b862a/Screenshot-2025-07-07-at-7.30.46PM.png" data-mid="235520648" border="0" src="https://freight.cargo.site/w/949/i/7924b11a7762e7c28b5cd9bf0880e3fdeac9aac54aae09fc4c6e77d3229b862a/Screenshot-2025-07-07-at-7.30.46PM.png" /> 2) The aroma of Auntie Anne’s pretzels is de-Fin’-lecatble. To raise awareness to this amazing smell, branded perfume bottles were sold in pop-up perfumerie stores in NYC along witth social, POS, and OOH. CHANNELS: Social, outdoor, In Store-Marketing, POS <img width="581" height="582" width_o="581" height_o="582" data-src="https://freight.cargo.site/t/original/i/59f17f677f34a09a2e3d6609a29a5910138a8e96a08c3cb2c162216f69620c1a/Screenshot-2025-06-30-at-12.46.34PM.png" data-mid="235230770" border="0" src="https://freight.cargo.site/w/581/i/59f17f677f34a09a2e3d6609a29a5910138a8e96a08c3cb2c162216f69620c1a/Screenshot-2025-06-30-at-12.46.34PM.png" /> <img width="582" height="583" width_o="582" height_o="583" data-src="https://freight.cargo.site/t/original/i/3ef93c1eb41b5d4944518ad1a657a72513f48a1957ebd1d4b58da3818ca4580f/Screenshot-2025-06-30-at-12.46.41PM.png" data-mid="235230953" border="0" src="https://freight.cargo.site/w/582/i/3ef93c1eb41b5d4944518ad1a657a72513f48a1957ebd1d4b58da3818ca4580f/Screenshot-2025-06-30-at-12.46.41PM.png" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img width="583" height="583" width_o="583" height_o="583" data-src="https://freight.cargo.site/t/original/i/b9f5fe99b03b6d67f6cb5c742785a0b1160743ea4c430b757685053bfaa6ebf0/Screenshot-2025-06-30-at-12.46.47PM.png" data-mid="235231375" border="0" src="https://freight.cargo.site/w/583/i/b9f5fe99b03b6d67f6cb5c742785a0b1160743ea4c430b757685053bfaa6ebf0/Screenshot-2025-06-30-at-12.46.47PM.png" /> <img width="584" height="583" width_o="584" height_o="583" data-src="https://freight.cargo.site/t/original/i/2ab15c3aac96ea1d716ba7cffa678c60c953d5f3cc9381dba386600139a22a40/Screenshot-2025-06-30-at-12.46.55PM.png" data-mid="235231377" border="0" src="https://freight.cargo.site/w/584/i/2ab15c3aac96ea1d716ba7cffa678c60c953d5f3cc9381dba386600139a22a40/Screenshot-2025-06-30-at-12.46.55PM.png" /> Click thru to IG <img width="681" height="608" width_o="681" height_o="608" data-src="https://freight.cargo.site/t/original/i/c734474d996f50751575e7cd31e4f2766ee4a80b30f5fcf8adaba4241e1b2714/Screenshot-2025-07-07-at-2.36.34PM.png" data-mid="235514444" border="0" src="https://freight.cargo.site/w/681/i/c734474d996f50751575e7cd31e4f2766ee4a80b30f5fcf8adaba4241e1b2714/Screenshot-2025-07-07-at-2.36.34PM.png" /> <img width="945" height="457" width_o="945" height_o="457" data-src="https://freight.cargo.site/t/original/i/c9880e10c83926203c74d20fc7873fe279551263c39064bf9f18ffd8669f9f0f/Screenshot-2025-07-07-at-2.38.53PM.png" data-mid="235514448" border="0" src="https://freight.cargo.site/w/945/i/c9880e10c83926203c74d20fc7873fe279551263c39064bf9f18ffd8669f9f0f/Screenshot-2025-07-07-at-2.38.53PM.png" /> &nbsp; <img width="1032" height="657" width_o="1032" height_o="657" data-src="https://freight.cargo.site/t/original/i/0b5caced691c6e5924815b991509a11221b35d11bfd9d4de50d557a4ca341251/Screenshot-2025-07-07-at-2.44.24PM.png" data-mid="235514446" border="0" src="https://freight.cargo.site/w/1000/i/0b5caced691c6e5924815b991509a11221b35d11bfd9d4de50d557a4ca341251/Screenshot-2025-07-07-at-2.44.24PM.png" /> <img width="406" height="406" width_o="406" height_o="406" data-src="https://freight.cargo.site/t/original/i/9c7a9c4f40a869e1f25642b9f9f49c87b160e4e3b293b5675cad8b2c0c37b4b2/Screenshot-2025-06-30-at-1.00.15PM.png" data-mid="235514445" border="0" src="https://freight.cargo.site/w/406/i/9c7a9c4f40a869e1f25642b9f9f49c87b160e4e3b293b5675cad8b2c0c37b4b2/Screenshot-2025-06-30-at-1.00.15PM.png" /> <img width="408" height="406" width_o="408" height_o="406" data-src="https://freight.cargo.site/t/original/i/4e2304a6294eb19eff075be2b7965d40eb93e234b4decad97d94cfad7252b133/Screenshot-2025-06-30-at-1.00.10PM.png" data-mid="235514447" border="0" src="https://freight.cargo.site/w/408/i/4e2304a6294eb19eff075be2b7965d40eb93e234b4decad97d94cfad7252b133/Screenshot-2025-06-30-at-1.00.10PM.png" /> <img width="1415" height="453" width_o="1415" height_o="453" data-src="https://freight.cargo.site/t/original/i/9d2038bdf7d42efc32e3e0f2312460eee228766c98a6c843b2fc134636eb0225/Screenshot-2025-07-12-at-2.44.50PM.png" data-mid="235733860" border="0" src="https://freight.cargo.site/w/1000/i/9d2038bdf7d42efc32e3e0f2312460eee228766c98a6c843b2fc134636eb0225/Screenshot-2025-07-12-at-2.44.50PM.png" /> https://kellyebeck.net/poise Wed, 19 Mar 2025 02:27:49 +0000 kellyebeck.com https://kellyebeck.net/poise Challenge Butter The challenge: make people to think of Challenge Butter in the butter aisle. Our solution: put the elk in the spotlight. Writer: Kelly Beck-Byrnes / Art director: Christianne Brooks / AGENCY: Drake Cooper <img width="1568" height="883" width_o="1568" height_o="883" data-src="https://freight.cargo.site/t/original/i/72d979cf3dd7f8f9f0a370ee5bd96014cac4ab383efbcc08b7b53b57595ed3e2/Screenshot-2025-05-03-at-7.26.31PM.png" data-mid="232752076" border="0" src="https://freight.cargo.site/w/1000/i/72d979cf3dd7f8f9f0a370ee5bd96014cac4ab383efbcc08b7b53b57595ed3e2/Screenshot-2025-05-03-at-7.26.31PM.png" /> <img width="1592" height="893" width_o="1592" height_o="893" data-src="https://freight.cargo.site/t/original/i/7316083aef3584010b8f7115c439b3bdc66367245b0a11841559f8148fdd65d4/Screenshot-2025-05-03-at-7.49.14PM.png" data-mid="232752272" border="0" src="https://freight.cargo.site/w/1000/i/7316083aef3584010b8f7115c439b3bdc66367245b0a11841559f8148fdd65d4/Screenshot-2025-05-03-at-7.49.14PM.png" /> <img width="1571" height="882" width_o="1571" height_o="882" data-src="https://freight.cargo.site/t/original/i/b4222d6bc7ce5bd4c9c6d275361945a8bfeffbb844a3bfcc8f735daaa1a8e21e/Screenshot-2025-05-03-at-7.26.42PM.png" data-mid="232752081" border="0" src="https://freight.cargo.site/w/1000/i/b4222d6bc7ce5bd4c9c6d275361945a8bfeffbb844a3bfcc8f735daaa1a8e21e/Screenshot-2025-05-03-at-7.26.42PM.png" /> &nbsp; &nbsp;&nbsp; <img width="838" height="916" width_o="838" height_o="916" data-src="https://freight.cargo.site/t/original/i/323400b646bbf3f5150c3942ccc0eaf19018c2aa703cd14c0de576131b99d9e0/Screenshot-2025-05-23-at-10.42.36AM.png" data-mid="233614355" border="0" data-scale="100" src="https://freight.cargo.site/w/838/i/323400b646bbf3f5150c3942ccc0eaf19018c2aa703cd14c0de576131b99d9e0/Screenshot-2025-05-23-at-10.42.36AM.png" /> <img width="797" height="873" width_o="797" height_o="873" data-src="https://freight.cargo.site/t/original/i/84df30bd7c0164aafb4259844ef71363f2e93a58b8f70c386d88a91b024f4d31/Screenshot-2025-05-03-at-7.46.07PM.png" data-mid="232752152" border="0" src="https://freight.cargo.site/w/797/i/84df30bd7c0164aafb4259844ef71363f2e93a58b8f70c386d88a91b024f4d31/Screenshot-2025-05-03-at-7.46.07PM.png" /> <img width="795" height="874" width_o="795" height_o="874" data-src="https://freight.cargo.site/t/original/i/319abbed2d98c8c5a13c7721ddd9a5ebe7e1956b73fec6464f3196971bb37453/Screenshot-2025-05-03-at-7.45.59PM.png" data-mid="232752151" border="0" src="https://freight.cargo.site/w/795/i/319abbed2d98c8c5a13c7721ddd9a5ebe7e1956b73fec6464f3196971bb37453/Screenshot-2025-05-03-at-7.45.59PM.png" /><img width="797" height="876" width_o="797" height_o="876" data-src="https://freight.cargo.site/t/original/i/878ba1e600639d13399a481420aa4a0ebef6cb9a8c1c3184065d3659dfa2f89f/Screenshot-2025-05-03-at-7.46.16PM.png" data-mid="232752153" border="0" src="https://freight.cargo.site/w/797/i/878ba1e600639d13399a481420aa4a0ebef6cb9a8c1c3184065d3659dfa2f89f/Screenshot-2025-05-03-at-7.46.16PM.png" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img width="796" height="871" width_o="796" height_o="871" data-src="https://freight.cargo.site/t/original/i/60f4f81b5ab84b279ca8223b0c9b1cf2074d7e2a886eb1fec0b3f3f962f5f044/Screenshot-2025-05-03-at-7.46.24PM.png" data-mid="232752155" border="0" src="https://freight.cargo.site/w/796/i/60f4f81b5ab84b279ca8223b0c9b1cf2074d7e2a886eb1fec0b3f3f962f5f044/Screenshot-2025-05-03-at-7.46.24PM.png" /> <img width="1589" height="886" width_o="1589" height_o="886" data-src="https://freight.cargo.site/t/original/i/e286f067fd01388343d624417978aea1b0ce36793bba6a59968950f2bedb7c43/Screenshot-2025-05-03-at-7.46.34PM.png" data-mid="232752160" border="0" src="https://freight.cargo.site/w/1000/i/e286f067fd01388343d624417978aea1b0ce36793bba6a59968950f2bedb7c43/Screenshot-2025-05-03-at-7.46.34PM.png" /> &nbsp; <img width="1592" height="893" width_o="1592" height_o="893" data-src="https://freight.cargo.site/t/original/i/de297b57c80111bac6914fba4ab99e165e75d4e776dc4fb96963cde913d094a7/Screenshot-2025-05-03-at-7.46.48PM.png" data-mid="232752163" border="0" src="https://freight.cargo.site/w/1000/i/de297b57c80111bac6914fba4ab99e165e75d4e776dc4fb96963cde913d094a7/Screenshot-2025-05-03-at-7.46.48PM.png" /> &nbsp; &nbsp; <img width="1592" height="893" width_o="1592" height_o="893" data-src="https://freight.cargo.site/t/original/i/b101fd29a487b747d14517b09a93d2f98d7b1bae3c78c7151c17f6d11d34ddd2/Screenshot-2025-05-03-at-7.47.00PM.png" data-mid="232752232" border="0" src="https://freight.cargo.site/w/1000/i/b101fd29a487b747d14517b09a93d2f98d7b1bae3c78c7151c17f6d11d34ddd2/Screenshot-2025-05-03-at-7.47.00PM.png" /> <img width="1588" height="894" width_o="1588" height_o="894" data-src="https://freight.cargo.site/t/original/i/4703dace30506913162ae09a20dae55c7ecac8df3e35bd6ee86753e6a9d8df37/Screenshot-2025-05-03-at-7.47.09PM.png" data-mid="232752233" border="0" src="https://freight.cargo.site/w/1000/i/4703dace30506913162ae09a20dae55c7ecac8df3e35bd6ee86753e6a9d8df37/Screenshot-2025-05-03-at-7.47.09PM.png" /> &nbsp; &nbsp; &nbsp; &nbsp; <img width="1588" height="893" width_o="1588" height_o="893" data-src="https://freight.cargo.site/t/original/i/4426f7160c2aff3975a134f43a7f8c717e354a88b1538212751745fc915ada73/Screenshot-2025-05-03-at-7.47.19PM.png" data-mid="232752234" border="0" src="https://freight.cargo.site/w/1000/i/4426f7160c2aff3975a134f43a7f8c717e354a88b1538212751745fc915ada73/Screenshot-2025-05-03-at-7.47.19PM.png" /> &nbsp;&nbsp; <img width="1590" height="894" width_o="1590" height_o="894" data-src="https://freight.cargo.site/t/original/i/1c9a10463af0562662abaefe9b8e27d953cf50efc823a6ace30c7b18f8b601ec/Screenshot-2025-05-03-at-7.47.28PM.png" data-mid="232752236" border="0" src="https://freight.cargo.site/w/1000/i/1c9a10463af0562662abaefe9b8e27d953cf50efc823a6ace30c7b18f8b601ec/Screenshot-2025-05-03-at-7.47.28PM.png" /> <img width="1589" height="869" width_o="1589" height_o="869" data-src="https://freight.cargo.site/t/original/i/b75dfa43474850a1936bf6f6b0b897f781f1bf2b73b0b35a9394dd5f90dcbaac/Screenshot-2025-05-03-at-7.47.41PM.png" data-mid="232752238" border="0" src="https://freight.cargo.site/w/1000/i/b75dfa43474850a1936bf6f6b0b897f781f1bf2b73b0b35a9394dd5f90dcbaac/Screenshot-2025-05-03-at-7.47.41PM.png" /> <img width="1591" height="893" width_o="1591" height_o="893" data-src="https://freight.cargo.site/t/original/i/57c5f756402e64b669106450616e1ab35023e01456184691f457052e3923abe2/Screenshot-2025-05-03-at-7.47.50PM.png" data-mid="232752240" border="0" src="https://freight.cargo.site/w/1000/i/57c5f756402e64b669106450616e1ab35023e01456184691f457052e3923abe2/Screenshot-2025-05-03-at-7.47.50PM.png" /> &nbsp; &nbsp; <img width="1592" height="893" width_o="1592" height_o="893" data-src="https://freight.cargo.site/t/original/i/f8f7724a48bb5ea4eea6682c643fc7ce16872b44b557ae9ae060b17954cdcc97/Screenshot-2025-05-03-at-7.47.58PM.png" data-mid="232752241" border="0" src="https://freight.cargo.site/w/1000/i/f8f7724a48bb5ea4eea6682c643fc7ce16872b44b557ae9ae060b17954cdcc97/Screenshot-2025-05-03-at-7.47.58PM.png" /> &nbsp;&nbsp; <img width="1591" height="889" width_o="1591" height_o="889" data-src="https://freight.cargo.site/t/original/i/5aa440647c06ebb9d43b3b90ad7f0eb0b74792d8bd39b72e156ae5fd3ec605a5/Screenshot-2025-05-03-at-7.48.07PM.png" data-mid="232752242" border="0" src="https://freight.cargo.site/w/1000/i/5aa440647c06ebb9d43b3b90ad7f0eb0b74792d8bd39b72e156ae5fd3ec605a5/Screenshot-2025-05-03-at-7.48.07PM.png" /> &nbsp; &nbsp; <img width="1590" height="895" width_o="1590" height_o="895" data-src="https://freight.cargo.site/t/original/i/b927bd7b36685cf6c1855c921613b50efcd9715756623774065823473b4b21fd/Screenshot-2025-05-03-at-7.48.19PM.png" data-mid="232752266" border="0" src="https://freight.cargo.site/w/1000/i/b927bd7b36685cf6c1855c921613b50efcd9715756623774065823473b4b21fd/Screenshot-2025-05-03-at-7.48.19PM.png" /> &nbsp; &nbsp; <img width="1590" height="891" width_o="1590" height_o="891" data-src="https://freight.cargo.site/t/original/i/dbdc8adc1cf75def5a1a5901b5dbc7155400bf9f80237ca18c0525a2123629ac/Screenshot-2025-05-03-at-7.48.27PM.png" data-mid="232752267" border="0" src="https://freight.cargo.site/w/1000/i/dbdc8adc1cf75def5a1a5901b5dbc7155400bf9f80237ca18c0525a2123629ac/Screenshot-2025-05-03-at-7.48.27PM.png" /> <img width="1591" height="891" width_o="1591" height_o="891" data-src="https://freight.cargo.site/t/original/i/84599e54f5cca691bcbe3621b411fdb2484b064a025ce4cce552cf33ce8a3ca3/Screenshot-2025-05-03-at-7.48.47PM.png" data-mid="232752270" border="0" src="https://freight.cargo.site/w/1000/i/84599e54f5cca691bcbe3621b411fdb2484b064a025ce4cce552cf33ce8a3ca3/Screenshot-2025-05-03-at-7.48.47PM.png" /> &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp;&nbsp; https://kellyebeck.net/Silent-finger-theater Thu, 01 Aug 2024 19:54:01 +0000 kellyebeck.com https://kellyebeck.net/Silent-finger-theater Silent Finger Theater Before I wrote my first screenplay, I tried my hand at directing. Sadly, the lead character was maimed during a cheese-grating accident so the series quickly became a one-off. Writer/Director/Actor/Wardrobe Stylist: Kelly Beck-ByrnesCinematographer: Dave Wise © SFT 2015 https://kellyebeck.net/WORK Fri, 21 May 2021 00:03:22 +0000 kellyebeck.com https://kellyebeck.net/WORK <img width="1260" height="1398" width_o="1260" height_o="1398" data-src="https://freight.cargo.site/t/original/i/0d236ad7d5a40f56da6aa84e66a259d8b741def57a21012fcf4f1e5b7c4bc7d7/Screen-Shot-2021-07-10-at-2.43.35-PM.png" data-mid="113528978" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/0d236ad7d5a40f56da6aa84e66a259d8b741def57a21012fcf4f1e5b7c4bc7d7/Screen-Shot-2021-07-10-at-2.43.35-PM.png" />SC Johnson&nbsp; <img width="878" height="910" width_o="878" height_o="910" data-src="https://freight.cargo.site/t/original/i/80ceff1f5eef7b543f1809a4aa97687af8bf31c6bc4ac61eee958f2865dde3f5/Screen-Shot-2021-07-10-at-3.54.07-PM.png" data-mid="113532444" border="0" src="https://freight.cargo.site/w/878/i/80ceff1f5eef7b543f1809a4aa97687af8bf31c6bc4ac61eee958f2865dde3f5/Screen-Shot-2021-07-10-at-3.54.07-PM.png" /> #WaxingForAll &nbsp; <img width="1856" height="1199" width_o="1856" height_o="1199" data-src="https://freight.cargo.site/t/original/i/2236e0aa66d0a74f9b4241b4c02ce7f360a25461521ad3728945358f31eef566/Eloquii-1.png" data-mid="192655540" border="0" src="https://freight.cargo.site/w/1000/i/2236e0aa66d0a74f9b4241b4c02ce7f360a25461521ad3728945358f31eef566/Eloquii-1.png" />Eloquii #ModelThis &nbsp; &nbsp;<img width="830" height="474" width_o="830" height_o="474" data-src="https://freight.cargo.site/t/original/i/634db514092105df2e0e1c121328997a8e12659e2c377a122023b5a30b1f2cbd/Screenshot-2025-07-21-at-10.31.06AM.png" data-mid="236094056" border="0" data-scale="82" src="https://freight.cargo.site/w/830/i/634db514092105df2e0e1c121328997a8e12659e2c377a122023b5a30b1f2cbd/Screenshot-2025-07-21-at-10.31.06AM.png" />&nbsp; Shoes, trucks, and stuff<img width="1252" height="696" width_o="1252" height_o="696" data-src="https://freight.cargo.site/t/original/i/0975396ae6860fb27baa95c601e909c54cd14044f7536bd88ea9e41dadafdf25/anthems-main-pic.png" data-mid="113837519" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/0975396ae6860fb27baa95c601e909c54cd14044f7536bd88ea9e41dadafdf25/anthems-main-pic.png" />Brand vids &amp; anthems &nbsp; &nbsp; &nbsp; &nbsp;<img width="643" height="620" width_o="643" height_o="620" data-src="https://freight.cargo.site/t/original/i/4ce2e54efcd50bc6df9535f8aa1026c51fac6abfc359923569520c07b2067298/Screenshot-2025-07-01-at-2.50.09PM.png" data-mid="235285968" border="0" data-scale="78" src="https://freight.cargo.site/w/643/i/4ce2e54efcd50bc6df9535f8aa1026c51fac6abfc359923569520c07b2067298/Screenshot-2025-07-01-at-2.50.09PM.png" /> &nbsp; &nbsp; &nbsp; Carvel Ice Cream &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="498" height="880" width_o="498" height_o="880" data-src="https://freight.cargo.site/t/original/i/45dd67bf4e41837fe2a8cb862897d7378f130c11c57ec57e174e4fec9996b720/Screen-Shot-2024-05-15-at-11.23.28-AM.png" data-mid="210986329" border="0" data-scale="43" src="https://freight.cargo.site/w/498/i/45dd67bf4e41837fe2a8cb862897d7378f130c11c57ec57e174e4fec9996b720/Screen-Shot-2024-05-15-at-11.23.28-AM.png" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;This&nbsp;makes me&nbsp;😀️ @robotmonstermusic &nbsp; &nbsp; &nbsp;<img width="730" height="323" width_o="730" height_o="323" data-src="https://freight.cargo.site/t/original/i/e122645a67313f3bde8d80d63031f22bd1efbbec3b122b34740e6e44601e92c6/banner-3.gif" data-mid="113532633" border="0" data-scale="90" src="https://freight.cargo.site/w/730/i/e122645a67313f3bde8d80d63031f22bd1efbbec3b122b34740e6e44601e92c6/banner-3.gif" /> &nbsp;&nbsp; Holland America&nbsp; &nbsp;&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="480" height="422" width_o="480" height_o="422" data-src="https://freight.cargo.site/t/original/i/3d7b87982eddf9b56a1ad532e36bfaef1199a0100b44cc0c1d86f92a6fc0b4d1/ezgif.com-crop.gif" data-mid="113984317" border="0" data-scale="32" src="https://freight.cargo.site/w/480/i/3d7b87982eddf9b56a1ad532e36bfaef1199a0100b44cc0c1d86f92a6fc0b4d1/ezgif.com-crop.gif" /> &nbsp; &nbsp; &nbsp;&nbsp; &nbsp;&nbsp;<img width="1278" height="677" width_o="1278" height_o="677" data-src="https://freight.cargo.site/t/original/i/6b8aea4e6bdc773149c6698e99e1a3de5f80b36c3c8259903fbbacae4b335ec9/Screen-Shot-2021-07-04-at-2.52.04-PM.png" data-mid="113529530" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/6b8aea4e6bdc773149c6698e99e1a3de5f80b36c3c8259903fbbacae4b335ec9/Screen-Shot-2021-07-04-at-2.52.04-PM.png" />&nbsp;&nbsp;Nathan’s Hotdogs <img width="360" height="480" width_o="360" height_o="480" data-src="https://freight.cargo.site/t/original/i/374b9744d5cfe53d088e88415dcbcfb5b3a2984acf059aabcf71b805aa76782c/giphy-3.gif" data-mid="113984229" border="0" data-scale="29" src="https://freight.cargo.site/w/360/i/374b9744d5cfe53d088e88415dcbcfb5b3a2984acf059aabcf71b805aa76782c/giphy-3.gif" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="1430" height="944" width_o="1430" height_o="944" data-src="https://freight.cargo.site/t/original/i/e5f498231ad43996e48277a4edfef418def7a522055a58db3cdb98cd7d91c056/INTO-US-1.png" data-mid="192655506" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/e5f498231ad43996e48277a4edfef418def7a522055a58db3cdb98cd7d91c056/INTO-US-1.png" />&nbsp; MSNBC <img width="1311" height="823" width_o="1311" height_o="823" data-src="https://freight.cargo.site/t/original/i/5bce94583208849e45ee3bbf01db7dfa0e52c6aaef401a670030aa56b928f9e8/Screenwriting-visual.png" data-mid="113532479" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/5bce94583208849e45ee3bbf01db7dfa0e52c6aaef401a670030aa56b928f9e8/Screenwriting-visual.png" />Screenwriting &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/852e0f3386ad55a87ad31c1a342d32544c0ee4a8754b0d1240c1ef456a9aded8/_Pourri-SXSW-1.png" data-mid="214881425" border="0" data-scale="62" src="https://freight.cargo.site/w/1000/i/852e0f3386ad55a87ad31c1a342d32544c0ee4a8754b0d1240c1ef456a9aded8/_Pourri-SXSW-1.png" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Poo~Pourri&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="591" height="593" width_o="591" height_o="593" data-src="https://freight.cargo.site/t/original/i/f753d5d637d8ae8e9e6c82c2092667cb70852a511dee72b0096b4d5a55dafc1e/Screenshot-2025-07-07-at-7.24.01PM.png" data-mid="235520651" border="0" data-scale="73" src="https://freight.cargo.site/w/591/i/f753d5d637d8ae8e9e6c82c2092667cb70852a511dee72b0096b4d5a55dafc1e/Screenshot-2025-07-07-at-7.24.01PM.png" /> &nbsp; &nbsp; &nbsp; &nbsp;Auntie Anne’s Social <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/4c28824bbcbaad76c999e24486b0057bd700809d97a3c40117deef3bb8285af3/giphy-2.gif" data-mid="113984415" border="0" data-scale="37" src="https://freight.cargo.site/w/480/i/4c28824bbcbaad76c999e24486b0057bd700809d97a3c40117deef3bb8285af3/giphy-2.gif" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="1016" height="651" width_o="1016" height_o="651" data-src="https://freight.cargo.site/t/original/i/99370a03f5b6da1e3678bbf5b06879fb83c606bb5eeaa2982f3ae6ae7bb2774b/Screen-Shot-2023-10-03-at-9.17.48-PM.png" data-mid="192655563" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/99370a03f5b6da1e3678bbf5b06879fb83c606bb5eeaa2982f3ae6ae7bb2774b/Screen-Shot-2023-10-03-at-9.17.48-PM.png" />&nbsp; Farm Sanctuary&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="528" height="510" width_o="528" height_o="510" data-src="https://freight.cargo.site/t/original/i/fea72dd7190227b2e24ee2280cf8b8b99272b9695d68ac1f5e569f9cbd8d9ce6/Screenshot-2025-10-10-at-2.01.41PM.png" data-mid="239254984" border="0" data-scale="81" src="https://freight.cargo.site/w/528/i/fea72dd7190227b2e24ee2280cf8b8b99272b9695d68ac1f5e569f9cbd8d9ce6/Screenshot-2025-10-10-at-2.01.41PM.png" /><img width="0" height="0" width_o="0" height_o="0" data-src="https://freight.cargo.site/t/original/i//Screenshot-2025-07-21-at-10.21.32AM.png" data-mid="236093894" border="0" data-scale="88" src="https://freight.cargo.site/w/0/i//Screenshot-2025-07-21-at-10.21.32AM.png" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Jeauveau <img width="557" height="498" width_o="557" height_o="498" data-src="https://freight.cargo.site/t/original/i/961316509f3466f8c52e5f4a4738e6cbbc663f70c481784e829cde76a3669692/Screen-Shot-2024-08-01-at-12.52.18-PM.png" data-mid="215676087" border="0" data-scale="55" src="https://freight.cargo.site/w/557/i/961316509f3466f8c52e5f4a4738e6cbbc663f70c481784e829cde76a3669692/Screen-Shot-2024-08-01-at-12.52.18-PM.png" />&nbsp; Silent Finger Theater &nbsp; Fun fact:&nbsp; Before I fully embraced writing, my art direction rivaled that of a prolific elephant. Fun Fact #2: I still use my art-directing snout from time to time. <img width="349" height="250" width_o="349" height_o="250" data-src="https://freight.cargo.site/t/original/i/ac869f2da8b23f20ccfa5c67030224f4634c7cbcae16d20c57aa6cb0c866e70d/elephant-drawing-an-elephant.gif" data-mid="113984362" border="0" src="https://freight.cargo.site/w/349/i/ac869f2da8b23f20ccfa5c67030224f4634c7cbcae16d20c57aa6cb0c866e70d/elephant-drawing-an-elephant.gif" /> <img width="720" height="1126" width_o="720" height_o="1126" data-src="https://freight.cargo.site/t/original/i/f13356a9f6374be01fdd69ec5d4aef446383dcc1b13a12082a00a0ae12061c58/Loom-1.jpg" data-mid="134734741" border="0" src="https://freight.cargo.site/w/720/i/f13356a9f6374be01fdd69ec5d4aef446383dcc1b13a12082a00a0ae12061c58/Loom-1.jpg" />Fruit Of The Loom <img width="828" height="1140" width_o="828" height_o="1140" data-src="https://freight.cargo.site/t/original/i/53d734f3bfd45f3d8c12a245474b0407b8dd4d05fa96e1366c65a37806f06a2e/Screen-Shot-2021-07-10-at-4.16.39-PM.png" data-mid="113834500" border="0" data-scale="91" src="https://freight.cargo.site/w/828/i/53d734f3bfd45f3d8c12a245474b0407b8dd4d05fa96e1366c65a37806f06a2e/Screen-Shot-2021-07-10-at-4.16.39-PM.png" />Soyjoy<img width="459" height="342" width_o="459" height_o="342" data-src="https://freight.cargo.site/t/original/i/e5cdd87f4ae92ca6ae24041d520ca88b420e5ad5d317154d338f7899aed3aedc/giphy.gif" data-mid="113984253" border="0" data-scale="91" src="https://freight.cargo.site/w/459/i/e5cdd87f4ae92ca6ae24041d520ca88b420e5ad5d317154d338f7899aed3aedc/giphy.gif" /> &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="766" height="434" width_o="766" height_o="434" data-src="https://freight.cargo.site/t/original/i/d1774fd11174757f6a41bd1229e0b5e153a58495e5b03179c56a2161f632bb21/featured.png" data-mid="248834709" border="0" data-scale="89" src="https://freight.cargo.site/w/766/i/d1774fd11174757f6a41bd1229e0b5e153a58495e5b03179c56a2161f632bb21/featured.png" />&nbsp; &nbsp; &nbsp; &nbsp;Odyssey Golf &nbsp; &nbsp; <img width="1340" height="842" width_o="1340" height_o="842" data-src="https://freight.cargo.site/t/original/i/3e1cc1300e5906f158634a11aa3ebd75b576a4fb65f15e6c317a88fa6e016768/Screen-Shot-2021-07-10-at-4.16.14-PM.png" data-mid="113834501" border="0" src="https://freight.cargo.site/w/1000/i/3e1cc1300e5906f158634a11aa3ebd75b576a4fb65f15e6c317a88fa6e016768/Screen-Shot-2021-07-10-at-4.16.14-PM.png" />Toyota Racing <img width="890" height="500" width_o="890" height_o="500" data-src="https://freight.cargo.site/t/original/i/a237c2687d9a463fee1a448f3fb9a2ee1eccd4c89c2ceecbb8680b02815e4d60/weightwatchers-redesign-CONTENT-2018.jpg" data-mid="241391320" border="0" data-scale="89" src="https://freight.cargo.site/w/890/i/a237c2687d9a463fee1a448f3fb9a2ee1eccd4c89c2ceecbb8680b02815e4d60/weightwatchers-redesign-CONTENT-2018.jpg" />Weight watchers https://kellyebeck.net/Carvel-Ice-Cream Tue, 06 Jun 2023 22:23:14 +0000 kellyebeck.com https://kellyebeck.net/Carvel-Ice-Cream Carvel Ice CreamWriter: Kelly Beck-ByrnesArt director: Warner WhatleyCHANNELS: Brand video, In-Store Marketing, POS, Social For the first time in decades, Carvel decided to create a new ice cream character. We asked fans to vote on their fave and turned the top choice into reality!&nbsp; <img width="1262" height="1029" width_o="1262" height_o="1029" data-src="https://freight.cargo.site/t/original/i/12e2a5b5a5cf6765bc0484ae1ec93a40293cd5e4948b904bca84e0e63e63f028/Screen-Shot-2023-09-12-at-10.12.15-AM.png" data-mid="190530128" border="0" src="https://freight.cargo.site/w/1000/i/12e2a5b5a5cf6765bc0484ae1ec93a40293cd5e4948b904bca84e0e63e63f028/Screen-Shot-2023-09-12-at-10.12.15-AM.png" /> <img width="1321" height="1169" width_o="1321" height_o="1169" data-src="https://freight.cargo.site/t/original/i/b37840f9ae2c2c92eb7d41b05cdd4a2ce526712d1b93017271193461ab524112/Screen-Shot-2023-10-03-at-9.49.30-PM.png" data-mid="194138833" border="0" src="https://freight.cargo.site/w/1000/i/b37840f9ae2c2c92eb7d41b05cdd4a2ce526712d1b93017271193461ab524112/Screen-Shot-2023-10-03-at-9.49.30-PM.png" /> <img width="1189" height="1187" width_o="1189" height_o="1187" data-src="https://freight.cargo.site/t/original/i/72b8583029139f22b9eb50f081b27c7042b9d6ac28788ab99e6096e8a103bcff/Screen-Shot-2023-10-03-at-9.47.29-PM.png" data-mid="194138845" border="0" data-scale="28" src="https://freight.cargo.site/w/1000/i/72b8583029139f22b9eb50f081b27c7042b9d6ac28788ab99e6096e8a103bcff/Screen-Shot-2023-10-03-at-9.47.29-PM.png" /> &nbsp;<img width="1043" height="1039" width_o="1043" height_o="1039" data-src="https://freight.cargo.site/t/original/i/51c2614e2ab242d84b88e33094433a0a94998c36b655393bd58a68fc376e9775/Screen-Shot-2023-09-12-at-10.10.28-AM.png" data-mid="190529328" border="0" data-scale="28" src="https://freight.cargo.site/w/1000/i/51c2614e2ab242d84b88e33094433a0a94998c36b655393bd58a68fc376e9775/Screen-Shot-2023-09-12-at-10.10.28-AM.png" />&nbsp;<img width="1541" height="1042" width_o="1541" height_o="1042" data-src="https://freight.cargo.site/t/original/i/775aa45205737cf0906b4705af5d4e8a858f51271342b8ba2fd4beb045923b4a/Screen-Shot-2023-09-12-at-10.09.20-AM.png" data-mid="190530286" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/775aa45205737cf0906b4705af5d4e8a858f51271342b8ba2fd4beb045923b4a/Screen-Shot-2023-09-12-at-10.09.20-AM.png" />The winner... Crunchie Munchie Monster! <img width="1229" height="727" width_o="1229" height_o="727" data-src="https://freight.cargo.site/t/original/i/4d1adb2e0f5b4423c516c0096874c84d899e891847876dc930809e4d48c2fe16/Screenshot-2025-08-04-at-12.53.52PM.png" data-mid="236651256" border="0" src="https://freight.cargo.site/w/1000/i/4d1adb2e0f5b4423c516c0096874c84d899e891847876dc930809e4d48c2fe16/Screenshot-2025-08-04-at-12.53.52PM.png" /> These are the bastard characters that got nixed from the mix. My fave was Beau Brown. Who wouldn’t love ice cream in the shape of a poop emoji?&nbsp; <img width="1561" height="877" width_o="1561" height_o="877" data-src="https://freight.cargo.site/t/original/i/63adc9fa31285b2823c20b7b9628a74caf6fa5d75614abe1b3072a0ef574b176/Screenshot-2025-07-09-at-11.51.24AM.png" data-mid="235585298" border="0" src="https://freight.cargo.site/w/1000/i/63adc9fa31285b2823c20b7b9628a74caf6fa5d75614abe1b3072a0ef574b176/Screenshot-2025-07-09-at-11.51.24AM.png" /> https://kellyebeck.net/SC-Johnson Sat, 10 Jul 2021 18:23:16 +0000 kellyebeck.com https://kellyebeck.net/SC-Johnson SC Johnson An SC Johnson campaign celebrating single parents and my ability to string words together. Print ads with long copy are virtually obsolete. Vaquitas are nearly extinct. Let’s create a safe haven for all.&nbsp; Writer: Kelly Beck-ByrnesArt Director: Steve Hahn <img width="1848" height="1193" width_o="1848" height_o="1193" data-src="https://freight.cargo.site/t/original/i/177c573d4d6bf9769b6a5b8b99462f15485e6674fdfea542f48430a7ecdbcb98/SC-Johnson-1.png" data-mid="113528741" border="0" src="https://freight.cargo.site/w/1000/i/177c573d4d6bf9769b6a5b8b99462f15485e6674fdfea542f48430a7ecdbcb98/SC-Johnson-1.png" /> <img width="1855" height="1197" width_o="1855" height_o="1197" data-src="https://freight.cargo.site/t/original/i/897f6d44884a739d59868c8d548e684bb2cbc3507dc78e075666530e8bb0dd4b/SC-Johnson-3.png" data-mid="113528743" border="0" src="https://freight.cargo.site/w/1000/i/897f6d44884a739d59868c8d548e684bb2cbc3507dc78e075666530e8bb0dd4b/SC-Johnson-3.png" /> <img width="1848" height="1193" width_o="1848" height_o="1193" data-src="https://freight.cargo.site/t/original/i/54a4227c131c41a82aa397f5786edecd49f93950877c230268ff0eab31d188e9/SC-Johnson-2.png" data-mid="113528742" border="0" src="https://freight.cargo.site/w/1000/i/54a4227c131c41a82aa397f5786edecd49f93950877c230268ff0eab31d188e9/SC-Johnson-2.png" /> https://kellyebeck.net/Nathan-s-Hotdogs Sat, 10 Jul 2021 18:58:54 +0000 kellyebeck.com https://kellyebeck.net/Nathan-s-Hotdogs Nathan’s Hotdogs A brand launch for Nathan’s Hotdogs.&nbsp;This proves I can write zainy stuff to sell meat sticks and that I’m a hypocrital vegetarian selling my soul. Writer: Kelly Beck-Byrnes Art Director: Christianne BrooksCHANNELS: Launch videos, Social Dog lovers also shared their eating rituals in a friendly online discourse. <img width="1424" height="903" width_o="1424" height_o="903" data-src="https://freight.cargo.site/t/original/i/50fbf6b85a820cf8fbe20c54bf44a2cbe2448f5d77d43e556acdd46669c41fb6/Screen-Shot-2022-07-07-at-9.54.09-AM.png" data-mid="147337756" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/50fbf6b85a820cf8fbe20c54bf44a2cbe2448f5d77d43e556acdd46669c41fb6/Screen-Shot-2022-07-07-at-9.54.09-AM.png" />&nbsp;<img width="1424" height="931" width_o="1424" height_o="931" data-src="https://freight.cargo.site/t/original/i/9d9167e7e994c8f8ba2ad4ab24e15b3e1660423b9928c7f7705c8249566fe09c/Screen-Shot-2022-07-07-at-10.01.38-AM.png" data-mid="147338389" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/9d9167e7e994c8f8ba2ad4ab24e15b3e1660423b9928c7f7705c8249566fe09c/Screen-Shot-2022-07-07-at-10.01.38-AM.png" /> <img width="875" height="872" width_o="875" height_o="872" data-src="https://freight.cargo.site/t/original/i/6f4255ad0d4b19d767aafc1dd1dd3aa769d61c190e0a53353a95dc88ddaa7d3a/Screen-Shot-2022-07-07-at-10.51.43-AM.png" data-mid="147342660" border="0" src="https://freight.cargo.site/w/875/i/6f4255ad0d4b19d767aafc1dd1dd3aa769d61c190e0a53353a95dc88ddaa7d3a/Screen-Shot-2022-07-07-at-10.51.43-AM.png" /> <img width="874" height="868" width_o="874" height_o="868" data-src="https://freight.cargo.site/t/original/i/bf2490f234d941ba54c8f5184ebc0bdf30e5f1b3ad90de3adf5468fc7d7c1322/Screen-Shot-2022-07-07-at-10.53.37-AM.png" data-mid="147342670" border="0" src="https://freight.cargo.site/w/874/i/bf2490f234d941ba54c8f5184ebc0bdf30e5f1b3ad90de3adf5468fc7d7c1322/Screen-Shot-2022-07-07-at-10.53.37-AM.png" /> <img width="872" height="873" width_o="872" height_o="873" data-src="https://freight.cargo.site/t/original/i/2158998ab1e5f3b9c13f1438087cccbcf9655e12089a4928d6fb4fb1e36adb94/Screen-Shot-2022-07-07-at-10.52.17-AM.png" data-mid="147342673" border="0" src="https://freight.cargo.site/w/872/i/2158998ab1e5f3b9c13f1438087cccbcf9655e12089a4928d6fb4fb1e36adb94/Screen-Shot-2022-07-07-at-10.52.17-AM.png" /> <img width="874" height="873" width_o="874" height_o="873" data-src="https://freight.cargo.site/t/original/i/2058ee4a6fa8e407e6670ff755231aa6e616523434740229a24cbe7deaa622b2/Screen-Shot-2022-07-07-at-10.51.57-AM.png" data-mid="147342679" border="0" src="https://freight.cargo.site/w/874/i/2058ee4a6fa8e407e6670ff755231aa6e616523434740229a24cbe7deaa622b2/Screen-Shot-2022-07-07-at-10.51.57-AM.png" /> https://kellyebeck.net/Eloquii Sat, 10 Jul 2021 19:03:40 +0000 kellyebeck.com https://kellyebeck.net/Eloquii Eloquii #ModelThat A brand launch for ELOQUII Plus-Size Fashion that challenged unconscious weight bias against women in the workplace, calling on them to model something a little more unexpected — crushing it in the workforce. #MODELTHAT amplified the conversation around the daily bias faced by the 68% of American women who are a size 14 or above. The brand invited women to share how they model their badass skills to create a positive impact, then showcased them in a 360 campaign. Writer: Kelly Beck-ByrnesAgency: Bullish, NY CHANNELS: Launch Video, OOH, Social, In-Store Marketing, Print <img width="1851" height="1199" width_o="1851" height_o="1199" data-src="https://freight.cargo.site/t/original/i/b449df2f1cd2c1cc0e254c7e1e15c399a669417d5a9b3d54c6232cd3c98f9419/Eloquii-4.png" data-mid="113529750" border="0" src="https://freight.cargo.site/w/1000/i/b449df2f1cd2c1cc0e254c7e1e15c399a669417d5a9b3d54c6232cd3c98f9419/Eloquii-4.png" /> <img width="1854" height="1200" width_o="1854" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a94a5b25936f9efd6c0700be6656287da2ce926554cd3d534b017d3bf5583c37/Eloquii-3.png" data-mid="113529751" border="0" src="https://freight.cargo.site/w/1000/i/a94a5b25936f9efd6c0700be6656287da2ce926554cd3d534b017d3bf5583c37/Eloquii-3.png" /> <img width="1854" height="1200" width_o="1854" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9cfa9070c8cceba00e7abbd0c1e0ae216ffd1a0602aa588b69a0bffd733736a8/Eloquii-2.png" data-mid="113529752" border="0" src="https://freight.cargo.site/w/1000/i/9cfa9070c8cceba00e7abbd0c1e0ae216ffd1a0602aa588b69a0bffd733736a8/Eloquii-2.png" /> <img width="1856" height="1199" width_o="1856" height_o="1199" data-src="https://freight.cargo.site/t/original/i/57b1f2901c5424da08a37dc3f2c455bd8116515eb5a9695bee8cb7c15cc1bda7/Eloquii-1.png" data-mid="113529753" border="0" src="https://freight.cargo.site/w/1000/i/57b1f2901c5424da08a37dc3f2c455bd8116515eb5a9695bee8cb7c15cc1bda7/Eloquii-1.png" /> &nbsp; &nbsp;&nbsp; <img width="720" height="1276" width_o="720" height_o="1276" data-src="https://freight.cargo.site/t/original/i/9f22a9654fcd9c38dfcc433ccc405836b40702ff1819e13274ba8ac485b09644/03.png" data-mid="211702563" border="0" src="https://freight.cargo.site/w/720/i/9f22a9654fcd9c38dfcc433ccc405836b40702ff1819e13274ba8ac485b09644/03.png" /> <img width="720" height="1276" width_o="720" height_o="1276" data-src="https://freight.cargo.site/t/original/i/98d96052667d39b3da1e4572d3e39ab0046c31246f94418e7562f5f1326a1406/02.png" data-mid="211702564" border="0" src="https://freight.cargo.site/w/720/i/98d96052667d39b3da1e4572d3e39ab0046c31246f94418e7562f5f1326a1406/02.png" /> <img width="720" height="1276" width_o="720" height_o="1276" data-src="https://freight.cargo.site/t/original/i/ea30a496e3f181154a9d287a1747037006baff3c75eb84f8b6ca7d13c9b96358/01.png" data-mid="211702565" border="0" src="https://freight.cargo.site/w/720/i/ea30a496e3f181154a9d287a1747037006baff3c75eb84f8b6ca7d13c9b96358/01.png" /> <img width="708" height="905" width_o="708" height_o="905" data-src="https://freight.cargo.site/t/original/i/9460e5acb512e8a27ea789b82e9fd2450ebc75b7114ccb3530b2bb57062a4d18/Screenshot-2025-08-04-at-1.02.31PM.png" data-mid="236651352" border="0" data-scale="48" src="https://freight.cargo.site/w/708/i/9460e5acb512e8a27ea789b82e9fd2450ebc75b7114ccb3530b2bb57062a4d18/Screenshot-2025-08-04-at-1.02.31PM.png" />&nbsp;&nbsp;<img width="708" height="906" width_o="708" height_o="906" data-src="https://freight.cargo.site/t/original/i/5a99a6473a694d73273e5503e3d762d17268cec11f3e52f1e4db850ce2bc55dd/Screenshot-2025-08-04-at-1.03.46PM.png" data-mid="236651363" border="0" data-scale="48" src="https://freight.cargo.site/w/708/i/5a99a6473a694d73273e5503e3d762d17268cec11f3e52f1e4db850ce2bc55dd/Screenshot-2025-08-04-at-1.03.46PM.png" /> <img width="1067" height="1600" width_o="1067" height_o="1600" data-src="https://freight.cargo.site/t/original/i/f9daf2a628b3d3eefcc61c33216e5b73a66e2220ea50a58fb0b4a2ccf6242396/ELOQUII-DC-BUS-TOUR-159.jpg" data-mid="208878502" border="0" src="https://freight.cargo.site/w/1000/i/f9daf2a628b3d3eefcc61c33216e5b73a66e2220ea50a58fb0b4a2ccf6242396/ELOQUII-DC-BUS-TOUR-159.jpg" /> <img width="1265" height="718" width_o="1265" height_o="718" data-src="https://freight.cargo.site/t/original/i/267bdb74f065be090b0b051c4326c3559df485eaad00938d6a762394beed08fa/Eloquii-9.png" data-mid="113529746" border="0" src="https://freight.cargo.site/w/1000/i/267bdb74f065be090b0b051c4326c3559df485eaad00938d6a762394beed08fa/Eloquii-9.png" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/e2d0776faa2b516f514dbd4c6bb9e831f23922a9f579736646717d12b90ec041/ELOQUII-DC-BUS-TOUR-174.jpg" data-mid="208878481" border="0" src="https://freight.cargo.site/w/1000/i/e2d0776faa2b516f514dbd4c6bb9e831f23922a9f579736646717d12b90ec041/ELOQUII-DC-BUS-TOUR-174.jpg" /> Anthem script and&nbsp;Press &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; <img width="924" height="1199" width_o="924" height_o="1199" data-src="https://freight.cargo.site/t/original/i/dd1a229d23c4b260d4e2205104e433151cf7bc63c8a73835ee099ba9d81fb67f/Eloquii-5.png" data-mid="113529744" border="0" src="https://freight.cargo.site/w/924/i/dd1a229d23c4b260d4e2205104e433151cf7bc63c8a73835ee099ba9d81fb67f/Eloquii-5.png" /> <img width="720" height="1135" width_o="720" height_o="1135" data-src="https://freight.cargo.site/t/original/i/2f441f330bd9f0aa8ab13ba4c49a2d0a1e5798737954adb8b6f88ef90f28a6e6/Eloquii-10.png" data-mid="113529745" border="0" data-scale="82" src="https://freight.cargo.site/w/720/i/2f441f330bd9f0aa8ab13ba4c49a2d0a1e5798737954adb8b6f88ef90f28a6e6/Eloquii-10.png" /> https://kellyebeck.net/European-Wax-Center Sat, 10 Jul 2021 19:07:57 +0000 kellyebeck.com https://kellyebeck.net/European-Wax-Center European Wax Center #waxingforall I collaborated with Strawberry Frog’s CEO Scott Goodson on this 360 campaign for European Wax Center. The brief was to get people in the door. Sadly for my husband, I was not one of them.&nbsp; Writer/Art director: Kelly Beck-Byrnes&nbsp; Agency: Strawberry Frog, NYC CHANNELS: Launch TV, :60 &amp; :30, Radio, OOH, Social, In-Store MarketingThese spots made their debut along with Fifty Shades of Grey in theaters across the country. A holiday wax campaign that got a little press.&nbsp; <img width="1053" height="577" width_o="1053" height_o="577" data-src="https://freight.cargo.site/t/original/i/5e662f2bb83753ee300718cf0b988ab1b05b7f5ac6ed531ef6d2f8e3ba0c722f/Screenshot-2025-06-30-at-10.48.29AM.png" data-mid="235226054" border="0" src="https://freight.cargo.site/w/1000/i/5e662f2bb83753ee300718cf0b988ab1b05b7f5ac6ed531ef6d2f8e3ba0c722f/Screenshot-2025-06-30-at-10.48.29AM.png" /> <img width="988" height="667" width_o="988" height_o="667" data-src="https://freight.cargo.site/t/original/i/e456d84c72130b4c06c83d51dc1acd7930d893df261d081baa6e38b2aca30b87/EWC-ad-4.png" data-mid="113530052" border="0" src="https://freight.cargo.site/w/988/i/e456d84c72130b4c06c83d51dc1acd7930d893df261d081baa6e38b2aca30b87/EWC-ad-4.png" /> <img width="1053" height="577" width_o="1053" height_o="577" data-src="https://freight.cargo.site/t/original/i/595f2ffec3ac2bc9ededfdfb4cafaab9a4240528abd626b0108cc135e4256bd2/Screenshot-2025-06-30-at-10.48.39AM.png" data-mid="235226132" border="0" src="https://freight.cargo.site/w/1000/i/595f2ffec3ac2bc9ededfdfb4cafaab9a4240528abd626b0108cc135e4256bd2/Screenshot-2025-06-30-at-10.48.39AM.png" /> <img width="1053" height="576" width_o="1053" height_o="576" data-src="https://freight.cargo.site/t/original/i/3b0a8b96a86879a1e30107a94a4386adfbfed3fd4ae1e9c2d97bb6578ce51224/Screenshot-2025-06-30-at-10.48.45AM.png" data-mid="235226134" border="0" src="https://freight.cargo.site/w/1000/i/3b0a8b96a86879a1e30107a94a4386adfbfed3fd4ae1e9c2d97bb6578ce51224/Screenshot-2025-06-30-at-10.48.45AM.png" /> <img width="969" height="638" width_o="969" height_o="638" data-src="https://freight.cargo.site/t/original/i/52fc4a59a90102ec3131357baf40b130b798d8341915a0c63b3a4b3d7c2a86a2/Screenshot-2025-06-30-at-11.03.07AM.png" data-mid="235226504" border="0" data-scale="49" src="https://freight.cargo.site/w/969/i/52fc4a59a90102ec3131357baf40b130b798d8341915a0c63b3a4b3d7c2a86a2/Screenshot-2025-06-30-at-11.03.07AM.png" />&nbsp;&nbsp;<img width="954" height="635" width_o="954" height_o="635" data-src="https://freight.cargo.site/t/original/i/1044844b2d5a4aa4f0e22b0d76ebf6112fa0bb24eef967b1ed55d18b6d088b34/Screenshot-2025-06-30-at-11.03.18AM.png" data-mid="235226506" border="0" data-scale="48" src="https://freight.cargo.site/w/954/i/1044844b2d5a4aa4f0e22b0d76ebf6112fa0bb24eef967b1ed55d18b6d088b34/Screenshot-2025-06-30-at-11.03.18AM.png" /> <img width="752" height="1064" width_o="752" height_o="1064" data-src="https://freight.cargo.site/t/original/i/e33882780c9677bb422c59f5793e7a1428194063ce9d2b0ca3668cee7a41548a/EWC-ad-5.png" data-mid="113530051" border="0" data-scale="51" src="https://freight.cargo.site/w/752/i/e33882780c9677bb422c59f5793e7a1428194063ce9d2b0ca3668cee7a41548a/EWC-ad-5.png" /> Radio https://kellyebeck.net/MSNBC Sat, 10 Jul 2021 19:17:24 +0000 kellyebeck.com https://kellyebeck.net/MSNBC MSNBC&nbsp; I worked with the fine folks at Arts &amp; Letters in Richmond to develop a launch campaign for MSNBC’s new streaming platform, The Choice. The world can get pretty gnarly, so why not use that as a selling angle?&nbsp; Writer/AD: Kelly Beck-Byrnes&nbsp; CD: Neil Ramanan CHANNEL: :30 Brand Videos A campaign for MSNBC’s new podcast, Into America, hosted by Trymaine Lee. Writer/Art director: Kelly Beck-Byrnes CHANNELS: Social, OOH &amp; Digital interactive outdoor, :05 Brand Videos <img width="1785" height="934" width_o="1785" height_o="934" data-src="https://freight.cargo.site/t/original/i/0d0367ffceea49f3fd373cf568759733a55ae9d5797bb47195096dd419a5ca85/INTO-US-1b.png" data-mid="113530346" border="0" src="https://freight.cargo.site/w/1000/i/0d0367ffceea49f3fd373cf568759733a55ae9d5797bb47195096dd419a5ca85/INTO-US-1b.png" /> Pedestrians could stop and listen to the podcast via Digital OOH. <img width="1798" height="1093" width_o="1798" height_o="1093" data-src="https://freight.cargo.site/t/original/i/508ac1f54992c8983ab5d2f2bdd5548ae17d1c21eafd1b70ec3613dd0dde41df/INTO-US-2.png" data-mid="113530350" border="0" src="https://freight.cargo.site/w/1000/i/508ac1f54992c8983ab5d2f2bdd5548ae17d1c21eafd1b70ec3613dd0dde41df/INTO-US-2.png" /> <img width="1425" height="953" width_o="1425" height_o="953" data-src="https://freight.cargo.site/t/original/i/e6d68eef7293d30fc99dff0accc098cf34a384f561e5253bb8dbd6f3becbfc18/INTO-US-3.png" data-mid="113530349" border="0" src="https://freight.cargo.site/w/1000/i/e6d68eef7293d30fc99dff0accc098cf34a384f561e5253bb8dbd6f3becbfc18/INTO-US-3.png" /> <img width="1660" height="1188" width_o="1660" height_o="1188" data-src="https://freight.cargo.site/t/original/i/6e3b06c41bfabb023888a92416845c1ee9b5560c69a821edd44f3e47259c6f74/Screen-Shot-2021-07-21-at-1.39.15-PM.png" data-mid="114360237" border="0" src="https://freight.cargo.site/w/1000/i/6e3b06c41bfabb023888a92416845c1ee9b5560c69a821edd44f3e47259c6f74/Screen-Shot-2021-07-21-at-1.39.15-PM.png" /> <img width="1422" height="932" width_o="1422" height_o="932" data-src="https://freight.cargo.site/t/original/i/c31c0bebb414a230317f85f768d366dc37eaeb1cfe50277528dbfe8cdaaabcc6/Screen-Shot-2022-07-07-at-10.13.02-AM.png" data-mid="147339962" border="0" src="https://freight.cargo.site/w/1000/i/c31c0bebb414a230317f85f768d366dc37eaeb1cfe50277528dbfe8cdaaabcc6/Screen-Shot-2022-07-07-at-10.13.02-AM.png" /> :05 branded videos <img width="1394" height="872" width_o="1394" height_o="872" data-src="https://freight.cargo.site/t/original/i/5db077f6b2e73c6c17ae2a6bcc8d7ebd83a864d906b34619ac704660ae339ac4/INTO-US-5.png" data-mid="113530352" border="0" src="https://freight.cargo.site/w/1000/i/5db077f6b2e73c6c17ae2a6bcc8d7ebd83a864d906b34619ac704660ae339ac4/INTO-US-5.png" />